Why you need a marketing calendar and how to get started

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in or how small it is, you need to …

Should my small business have a social media policy?

We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account to live-tweet the sacking of over 60 employees. There was Donald Trump’s ‘covfefe’ tweet, and that …

Bill criminalising business cash payments above $10,000 released

Article by Jotham Lian The Currency (Restrictions on the Use of Cash) Bill 2019 passed the lower house last week and has since been referred to the Senate Economics Legislation Committee for further inquiry. The proposed measure will make it a criminal offence for businesses to make or accept a cash payment of $10,000 or more …