Recession-proofing your business

Looking to recession-proof your business? 11 steps to emerge strongly from the next recession

It’s no secret that a slowdown or contraction in economic activities happens from time to time. Many business owners reading this will have experienced the Global Financial Crisis and/or the COVID-19 outbreak. If you still have a business, you clearly made some of the right moves. Which leads to the question – what are the …

Why you need a marketing calendar and how to get started

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it. Let’s clear something up right off the bat: you DEFINITELY need a marketing calendar. No matter what business you’re in or how small it is, you need to …

Is disruption coming to a business near you? 7 ways to future-proof your business

If you once ran a thriving taxi company that started to fade when Uber burst on the scene or a hotel that suffered from the impact of Airbnb, you know what the word “disruption” means. You probably don’t do either of those things but could the business you do run be equally at risk from …

Business owners: Are you missing this simple growth strategy?

How highly do you value leads in your business? For any small or medium business, leads should be the most highly prized currency — to be consistently sought and converted. Without a steady flow of new opportunities, how do you grow? How do you take things to the next level? How do you prepare for …

Coastside Canapes and Conversation

Register free for a medical panel discussion, networking and canapes on Thursday, 23 May 2019 at 6pm at Quattro Fine Foods. Ticket numbers are limited!

Everything you need to know about trade marks for your business

Intellectual property. It’s a hot topic. Why? Because, in the globalised and ultra-connected world we live in, the intellectual property (IP) of individuals and businesses is increasingly at risk.  It’s not just famous cases like Ugg Boots that are making the news. Trade mark, patent and copyright infringements in general are on the rise – …

What are 3-way business budgets – and why should you be using them?

Any business that isn’t planning for the future is planning to get left behind. While most business owners know that budgeting is a critical part of their planning, there is some confusion about which components should be included in a budget. There are three critical elements. Together, they provide the oversight you need for your …

5 alternatives to word-of-mouth marketing for small businesses

 “I get all my business from word-of-mouth marketing.” “I’m a referral business.” “I don’t have the budget for marketing.” “I’m just too busy to market my business!” If you find yourself saying any of the above, it’s likely that you experience considerable peaks and troughs in your small business. Why? Because it means that you …